For CMOs and VPs of Product Marketing at mid-market and fast-growing companies who want someone who has run this before to pressure test the calls that are hard to make alone. Sometimes that's a standing advisory seat, sometimes it's hands on the work, often it moves between the two.
A regular sounding board for you and your leads. We work through positioning, pricing, launch calls and org questions as they come up, and you keep the pen.
Hands on the work for a defined stretch. I sit inside the team, own a piece of it, and leave you with something your people can run without me.
Senior coverage while you hire, or through a leave. The function keeps moving and the roadmap doesn't slip while the seat is open.
Pick the one that sounds like your week. Any one of these is enough to start a conversation, and most engagements end up touching two or three. And incorporate new product marketing and GTM operating models for AI workflows that help you scale human judgement & taste versus slop.
Fifteen years inside mid-market and $2B+ businesses, through IPOs, acquisitions, and legacy-to-modern transformation. Building teams, transforming portfolios, and shipping launches that move revenue and keep customers longer.
Built and led the expansion portfolio through IPO and hypergrowth.
Rebuilt product marketing team and operations, and launched the AI portfolio that drove $100M ARR.
Repositioned a backup company into data and AI trust, with a new category and a new TAM, through a $1.7B acquisition.
Fifteen years marketing to IT leaders and technical buyers, which means the work holds up when it reaches an architect or a security review, not just a landing page. I've led teams of more than 40 people, across two-tier commercial models, marketplaces, B2B2C, ecommerce and direct. Consumer, business and government buyers, including regulated industries.
Faster than a new hire. I've been through enough of these to know where to start and what to ignore.
An agency sends you deliverables. I work inside your team and own the outcome, at whatever level you need. Some weeks that's advising you and your leads on the hard calls; other weeks it's hands on the work myself. One senior person accountable to you, not a brief handed to a pod.
I work myself out of the job. By the end, your team owns the story and the system, and I'm a phone call, not a dependency.
Yes. I can get deep enough on the product to do the marketing myself, and I know how to work with the SMEs and technical teams in your org, so the story reaches the right people in the way they actually evaluate.
Email me with what you're working through. Early and unformed is fine.
Tell me what you're working through. Happy to talk it out, even if it's early and you're not sure there's a project in it yet.
esther@grommetbarn.com