For CMOs and VPs of Product Marketing at mid-market and fast-growing companies who want someone who has run this before to pressure test the calls that are hard to make alone. Sometimes that's a standing advisory seat, sometimes it's hands on the work, often it moves between the two. We shape it around what you need.
A regular sounding board for you and your leads. We work through positioning, pricing, launch calls and org questions as they come up, and you keep the pen.
Hands on the work for a defined stretch. I sit inside the team, own a piece of it, and leave you with something your people can run without me.
Senior coverage while you hire, or through a leave. The function keeps moving and the roadmap doesn't slip while the seat is open.
Pick the one that sounds like your week. Any one of these is enough to start a conversation, and most engagements end up touching two or three.
Fifteen years inside mid-market and $2B+ businesses, through IPOs, acquisitions, and legacy-to-modern transformation. Building teams, transforming portfolios, and shipping launches that move revenue and keep customers longer.
Built and led the expansion portfolio through IPO and hypergrowth.
Rebuilt product marketing team and operations, and launched the AI portfolio that drove $100M ARR.
Repositioned a backup company into data and AI trust, with a new category and a new TAM, through a $1.7B acquisition.
Fifteen years marketing to IT leaders and technical buyers, which means the work holds up when it reaches an architect or a security review, not just a landing page. I've led teams of more than 40 people, across two-tier commercial models, marketplaces, B2B2C, ecommerce and direct. Consumer, business and government buyers, including regulated industries.
Senior product marketing leadership brought in part-time. You get someone who has run the function before, without adding a full-time executive to headcount.
No. I work alongside teams that already exist, usually with a CMO or VP of Product Marketing. The goal is to leave the team stronger than it was.
Three shapes. Advisory is a standing sounding board for you and your leads. Embedded is hands on the work for a defined stretch. Interim is senior coverage while you hire or through a leave. Many engagements move between them.
Mid-market and fast-growing software companies, usually mid-transition. A new category, a new buyer, a platform shift, a pricing change, or a portfolio that needs rebuilding after an acquisition.
Email me and describe what you're working through. Early and unformed is fine, and that first conversation is usually short.
Tell me what you're working through. Happy to talk it out, even if it's early and you're not sure there's a project in it yet.
esther@grommetbarn.com